How to succeed online with Interlake Mecalux e-commerce solutions

How to succeed online with Interlake Mecalux e-commerce solutions

Tradeinn: an example of e-commerce growth and success

How to succeed online with Interlake Mecalux e-commerce solutions

Tradeinn started its journey in 1997 as an online store specializing in deep sea scuba diving. Since then they have not stopped growing year after year, becoming one of the biggest retailers internationally in the online sale of sports equipment. From the beginning, they have relied on Mecalux as a provider of integrated storage and software solutions, to steadily adapt to increases in sales and stock.

Customer’s needs

Tradeinn currently has 14 online shops specializing in different sports, one million clients spread over 220 countries, more than one million SKUs for sale and an average of 7,500 orders per day.

As a company with an entrepreneurial vibe, Tradeinn has been incorporating numerous changes and improvements to be able to evolve. From the first warehouses Interlake Mecalux equipped with picking racks, where order preparation was done in a more traditional manner, they have grown to fully occupy the current 1.73 acres of modern facilities in Girona, Spain.

With the aim of equipping the new logistics center and efficiently managing the awe-inspiring increase in the volume of sales, data and stock, Tradeinn has yet again confided in Interlake Mecalux, who has tendered the following essential logistics needs:

  • Optimize the storage capacity of their new logistics center.
  • Minimize the number of movements necessary for order preparation.
  • Real-time inventory.
  • Prioritize cross-docking.
  • Preparation of orders in waves.
  • Management of the Tradeinn point-of-sale store, located next to its new installation.

The solution

The project Interlake Mecalux developed for Tradeinn is comprised of two different types of complementary solutions.

The first, is the installation’s optimal storage system that facilitates the housing and preparation of orders from their numerous SKUs. While secondly, the Easy WMS warehouse management software developed by Interlake Mecalux Software Solutions, was implemented allowing stock management and control of all the warehouse processes from reception to end customer delivery.


The Tradeinn ERP communicates with the Easy WMS reporting on all input commands that are received. Data logging is carried out automatically thanks to label reading via RF ­devices.

Then, the system tells the operator if the product must go directly to cross-docking (because it is already assigned to an order) or to the storage area. It also provides constant, real-time stock updates.

Storage area

The location method used by Tradeinn is chaotic storage, i.e. there are no pre-assigned locations and SKUs can be located in any vacant spot according to their size, resulting in space savings. To streamline this system, Easy WMS assigns the best location for each item and tells the operator its exact location and how many units of each SKU are located in each space on the shelves. On the other hand, this area has been equipped with wide span shelving for picking and Interlake Mecalux selective pallet racks. This is where spare product and heavier or bulkier goods are located. The multiple distribution possibilities and wide span shelf add-ons provide the versatility needed to adapt to the different product sizes and types (skis, hanging garments, fishing rods, sports shoes, etc.).

Smaller articles are deposited into plastic crates of various sizes. The shelves are 184' long and 29' high per aisle, although in anticipation of future growth they can be easily extended to be up to 47.6’ high.

Order preparation and dispatches

With an average 7,500 orders per day, all made via online purchases, the speed and precision of order preparation is the most important process for Tradeinn, since the objective is to deliver the order when and where the client chooses. In this regard, the help of Easy WMS was essential. Parceling operations have also been reconfigured, distributed among ideally sized Interlake Mecalux prep tables with accessories suitable for facilitating the massive preparation of orders. The picking shelves in this area incorporate vertical dividers to create multiple spaces to slot the products corresponding to each order.

The control of locations with Easy WMS has streamlined the movements of the operators, so that each one can prepare several orders at a time. Thus, the RF terminals tell the operator where the requested products are and the optimal collection route. So, the order is picked in the shortest possible time. Once the product is collected off the shelf, the terminal subtracts the stock and shows the system how many units are left. When the operator collects the last requested product, they communicate the order closure and take it to the output transfer area indicated by the system. In the event the order comes from the point-of-sale store that Tradeinn has next to its logistics center, it is treated as a customer, using the same stock as the online stores.

David Martín - CEO at Tradeinn
"Interlake Mecalux has been a very important partner in our growth. Both the shelves in each of the warehouses we have used and the Easy WMS software have helped us reduce the costs of package preparation, which is extremely vital within e-commerce.”

Advantages for Tradeinn

  • Enhanced productivity: the streamlining of the order preparation processes, the control of stock and the virtual elimination of errors are some of the factors that have enabled them to deal with the increasing number of orders per day.
  • Maximum versatility: the shelves, the prep tables and the Easy WMS have been configured to the needs of Tradeinn, offering a broad degree of customization and total flexibility for future growth.
  • Management and monitoring of all processes: the deployment of Easy WMS provides the tools to optimize and control warehouse processes.

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