Interview with Enrique Soriano, General Manager of BRA Isogona

About BRA Isogona

BRA Isogona is a leading marketer of 18/10 stainless steel and aluminum kitchen utensils and tableware based in Valls, Spain. For more than a decade, the company has coordinated its distribution operations with the Easy WMS warehouse management system.

Mecalux spoke with Enrique Soriano, General Manager of BRA Isogona and Head of the BRA and Monix brands. Soriano explained how the Easy WMS warehouse management system has helped the company organize large inventory volumes, optimize service, and strengthen customer care.

• How have market developments affected your logistics processes in recent years?

  The world has changed at breakneck speed over the last decade, especially with the expansion of e-commerce distribution. This has made logistics a key driver of our growth and development. As the BRA and Monix brands have increased their market presence and export capacity in recent years, our logistics operations have had to adapt to our clients’ needs.

• What role does logistics play in your business?

  Logistics is essential to our business in terms of both domestic and international distribution. It’s almost as important as the commercial work our teams do because it enables us to reach the markets we set out to serve. Without well-organized, efficient, and productive logistics operations, you can’t compete in the marketplace.

  We’ve increased productivity and reduced order picking times by 20%

• How are your facilities in Valls organized?

  We operate six warehouses for storing products from our BRA and Monix brands. The two largest are dedicated to one brand each, as they serve different distribution channels. We also have several reserve warehouses. These give us greater flexibility and allow us to combine both brands according to each project’s requirements, such as promotional or loyalty campaigns.

• How have your needs changed as the company has grown?

  A decade ago, we were much smaller. Today, we operate exclusively as an importer and distributor, which calls for highly organized logistics operations to manage inventory. We also need to segment channels and markets more extensively, so having clearly defined processes has become crucial.

• What logistics volume do you currently handle?

  

  Across both brands, we manage and distribute approximately 7.5 million units per year. To support that volume, we need to maintain an inventory of around 20,000 pallets in Spain.

• What prompted you to digitalize your logistics operations?

  We decided to go digital to shorten delivery lead times, become more efficient, and optimize our resources — both people and space. Digitalization has enabled us to take a significant step forward and provide a service suited to today’s environment.

• How has Easy WMS impacted your day-to-day processes?

  Easy WMS has been a game-changer for our logistics operations. We manage a very large number of SKUs — between 3,000 and 3,500 — along with substantial inventory from other countries. In addition, we work with around 2,000 active clients. The system has enabled us to optimize service, minimize costs and lead times, strengthen customer care, and improve the transparency of our internal processes. We’ve increased productivity and reduced order picking times by 20%. Our internal organization is now much simpler as well.

• Why did you choose Mecalux as your logistics provider?

  We chose Mecalux for its experience. For more than 15 years, it’s provided us with reliable service and demonstrated an exceptional ability to adapt to our needs. Given its track record, service, and the quality of our relationship, Mecalux will continue to be our partner moving forward.